Independent Mobile App Store GetJar Gives Away Millions Of Free Games
Independent multi-platform GetJar today announced a pilot project called GetJar+ that which will provide millions of free mobile games to customers. who visit the company homepage at GetJar.com.
The promotion was launched in partnership with mobile game publisher Glu Mobile who will offer premium mobile games with no ads, registrations or “any other catches.” The games will be available for free for a 2-week period only. If you want this game, you need to visit the company website Getjar.com.
GetJar claims that over a billion downloads already crossed across 200 countries. The apps store now host over 70,000 mobile applications for all major platforms, including Android, iPhone, Blackberry, Windows Mobile, Symbian and others.
The company can afford to offer millions of games for free through promotions. The company also stated that it doesn’t rely on the sale of apps to generate revenue like the official app stores do. Really, GetJar charges publishers for sponsored app placements on its site. However, making those app placements worth their price requires GetJar to keep site traffic high. Offering millions of free game downloads is an easy way for GetJar to get the traffic it needs.
The Glu Mobile will provide free games on “Recommended” section of the company homepage that will include the following titles : Brain Genius 2, Stranded : Mysteries of Time, Build-a-lot and Race Driver Grind.
“GetJar CMO, Patrick Mork explained in an interview that this sort of promotion is designed to open up a new channel for developers. “Selling premium content to consumers is a tough proposition. It works a little bit on iPhone, but when you look at premium content across the board, and carriers and handsets, it’s been a tough slog,” he told mobile news site MocoNews. Mork said, “Developers can’t give away their applications for free, so instead, they pay Glu Mobile a one-time licensing fee for their apps which allows the company to give the app away for free for a limited time only.”