Recently Asus announced a new innovative device that combines the features of a smartphone, a tablet and a laptop. This padfone is priced at Rs 65,000 and will be available across 40 Asus stores all over India and from regional distributors.
This device has a slot for sim card and can be used with a single 3G SIM card that will allow a user to make voice calls, also can keep on working with documents and sending e-mails. The disadvantage of this device is that it is more expensive than iPad and iPhone combined. “Technology and user behaviour changed, and as products and manufacturers we have to transform ourselves to meet customer needs,” said Alex Huang, Managing Director, Systems Business Group, Asus India.
According to industry watchers, the company is targeting a combination of first-time smartphone users and high networth individuals, whose demand for high-end tablets and ultrabooks is increasing. According to market research, sales of tablets grew at 156 per cent, of smartphones at 42 per cent and of notebooks grew at 13 per cent last year.