Apple‘s Q3 earnings were reveled this week and the figures made it clear that Apple TV is the ultimate hero with huge amount sales figure as compared to the same previous year. Apple TV sales have risen 170% over last year at this time, with 1.3 million units being moved here in Apple’s fiscal Q3 2012. Interesting news is that , till now Apple is still calling this product a “hobby” as sales are nowhere near what the iPhone and iPad have racked up for the quarterly report.
Apple didn’t release information regarding the Apple TV inside their normal sales report, relying instead on the question and answer section to allow the facts appear on their own. Asking what Apple was planning on doing with the Apple TV and what their “updated thoughts” on the system were, the response was simple.
“We sold 1.3 million last quarter, up more than 170% year over year. That brings our fiscal year to 4 million units. This is pretty incredible. It’s all still at a level that we would call a “hobby”, but we’ll continue to pull the string to see where it takes us. Apple is not one to keep around projects that we don’t believe in. There are a lot of people here that believe in Apple TV, and we’ll continue to invest.”